Dear Clarkson Community,
We’re excited to share a new internal resource designed to strengthen and unify how we tell the Clarkson story to prospective students and families.
The Marketing team has developed the (Un)Common Ground Messaging Resource — a high-level guide that outlines what makes Clarkson distinctive, from our academic strengths and innovative programs to our top-tier support and hands-on learning environment. This resource is designed to help faculty and staff understand more about specific offices and departments so we can communicate the Clarkson experience clearly and consistently.
This guide provides shared language and themes that highlight what makes us unique — or “(Un)Common.” Use it as a reference to create web content, prepare presentations, or talk with prospective students and families.
Printed copies have been distributed to key offices and departments. The full guide is also available online for campus-wide access.
Need something more tailored? Marketing is available to partner with your office or department to develop custom message maps — targeted messaging frameworks that ensure your communications are cohesive and aligned with the larger Clarkson brand. Contact us at marketing@clarkson.edu to get started.
Thank you to all of our colleagues who partnered with us during this process to create this valuable resource.
Let’s continue to tell our story boldly — and together.