Colleagues,
On Tuesday, September 4 in the Student Center from 10:30am to 1:30pm, please join us as we acknowledge everyone from across the University who has actively contributed to surveys, focus groups and concept development for the University’s updated Integrated Branding and Marketing Initiative that is in sync with Clarkson@125 and focused on building brand awareness and engagement.
We will be officially rolling out the updated brand standards and logo marks with merchandise give-aways, materials on how to promote Clarkson and giving out logo cookies while supplies last. In addition to discussing background from quantitative analyses and qualitative evidence that drove the decisions for Clarkson’s new brand standards, we will be sharing how to use templates for stationary, email signatures and slide shows; how to order note cards, stationery and business cards; best practices for using the logo in a variety of your own applications as well as when to make a request of the Marketing & External Relations staff for project assistance. We will also begin a limited time sign-up for a name-tag exchange: you give us your current name tag and we’ll order a new one for you.
We will do additional sessions at the Third Thursday Coffee Hour in MoJoe’s on September 20, 2018, door-to-door outreach with our frequent clients, and sending out more url links to do your own downloads and review after the unveil next week. A similar session will be in held for the Capital Region Campus and the Beacon Institute in the Hudson Valley.
Key Objectives You Asked Us to Address in the University’s Integrated Branding & Marketing Initiative: Building Brand Awareness & Engagement
- Draw the public eye to Clarkson’s expanded geographic and online footprint, which extends our world reach and diversity. The Clarkson Corridor stretches from our main campus in Potsdam, New York, to operations in Saranac Lake, Schenectady, Beacon and New York City.
- Position Clarkson for new sources of growth, particularly in graduate and professional programs, while retaining undergraduate enrollment and academic selectivity.
- Advance the prominence of our research and scholarship through their impact on student learning as well as innovations to create a better society.
- Generate school spirit and support for the University- wide approaches for student-to-alumni experience that ensures lifetime engagement.
- Collaborate across departments to leverage the University’s financial resources and maximize implementation of the strategic plan.
- Build equity in “Clarkson” as the primary name/ benefactor in all communications that unifies the University’s brand mark, web, social media, public relations, direct marketing, events, advertising and publications platforms as part of an inclusive marketing plan.
Please let us know if you have any questions before our September 4 event! Thank you.
Kelly Chezum, MBA ’04
VP for Marketing & External Relations
kchezum@clarkson.edu